Indian Fashions

Color trends for fashion in India

By the end of the 20th century to the end of all the hype created more practical and pragmatic, and give a more stable business of fashion.

In the 50s, 60s and 70s, the fashion scenario in India was not completely colorless. It was very exciting, very elegant and entertaining. There were designers, models, stars or fashion designer know what the country can boast. The value of the clothing is judged by his style and substance, and it did not.

It was a very attractive and considered a measure of fashion unknown to approach, which may be a promise for a few rupees, a perfect fit, finish and style to ensure. High society dame who had been proud to be a good deal to get his name for the final score to give.

In the 60's, kurtas wing, "a high and hairstyles churidars is a trend among the ladies. It was a time full of humor and the celebration of the arts and music and theater, as evidenced by the release of the restrictions and the adoption of new materials such as sheet metal, plastic and polyester fabric.

70s was an increase in exports of traditional materials in and out. Therefore, international fashion arrived in India much before the MTV culture with a strong color, flower prints and bell funds. Synthetic fashion and club culture influences the fashion world.

It was in the 80s when the first fashion store 'Ravissant "opened in Mumbai. At that time clothing retail for a price of four figures. 80 was the time of the self consciousness and American designers like Calvin Klein became popular. In India also became more masculine silhouettes and Salwar kameez is designed with the shoulder pads.

With the development of the designer stores in Mumbai, elegant fashion design culture is a tendency among them with the American high price tags. There is no doubt that a dress with a high price was the final phase of fashion. But customers directly in a high double layer in which they are convinced that the word "elegant fashion design culture, a high price tag.

Clothes are sold at unbelievable prices only because the designers have decided to get the colorful costumes and get noticed on the right shows, celebrities and events.

Later trendy competitive events each try the other measures in this field, the guest list and the media. For a newcomer, the fashion business is the number one professional art that time.

In '90, the last decade of the new millennium, an action against the couple returned with a sharp ethnic differences (Today, ethnic wear market in India is explained R. 9000 Crore). This led to the collapse and decay, pressure to sell at any price and keep their stay in the center of attention. With strong competition and a relentless good understanding of the customer, the inevitable happened. Tags price, that at a time, reached a peak, begin their journey hassle.

At that time of life crisis, not only in clothing price tags, but also in fashion. many models, choreographers, makeup people, stylist and designer for your business.

Entertainment and timely fashion party venues in India was not finished with this, but continuously. It was a point where a certain level, and this continued into the early 21st Centaury, with new designers and models and the design of a sensitive, fast drum speed.

Indian fashion industry worldwide spread its wings

For the global fashion industry, India is a big exporter of fabrics and accessories. Throughout the world, Indian ethnic designs and materials is considered an important aspect of the fashion houses and clothing manufacturers. In the dust, while shopping for fashion wear, India also plays an important role as one of the biggest players in the field of international fashion.

India Company not only depend on the traditions, but also the raw material. The whole world, India is the third largest cotton producer, producer's second largest producer of silk and fifth largest man-made fibers.

In the international market, Indian clothing and fabric industries have many fundamental aspects in accordance with the provisions of the benefit for the production, raw material, quick adjustment of the sale and goes beyond the preference in the drawings of clothing as sequins , beads and embroidery, Aari chikkon etc., and qualified labor is cheaper. U.S. offers fashion clothing for international fashion houses at competitive prices with short delivery time and an effective monopoly in the hand embroidery designs drawn cover - accepted worldwide.

India has always been regarded as a default font in the segment of embroidered fabric, but change the rupee against the dollar, the price decreases, attracting buyers. Thus, the international fashion houses to walk to things to measure, and ultimately work to deliver sold at prices affordable.

As for the cloth market, runs available in India can attract and confuse the buyer. A basic expectation of discretion in the choice of materials is the current trend in the international market. Most of the production work is done in some parts of the small village in eastern Bihar state Chapa, a name they had never heard. Here is a cottage industry of cloth, its diversity and quality first smoothie here denies gross production methods and equipment used tussars, Matka Silk, phaswas, and what you can design. Surat, in Gujarat, is the leading supplier of a variety of incredible jacquards, moss crepes Georgette and curtains - all materials used silhoeëtte beautiful to look at the world. A Web designer in India specifically designed for the history of fashion is "Madras check, which was originally used for the universal" Lungi "a simple lower body wrap worn in southern India, this product has run its course scarves, blouses , household furniture and almost anything you can think of.

Recently, many designers have started with traditional Indian fabrics, cuts and fashion design to improve their collections. Ethnic Indian designs with batik Cravat, tie and ink and block printing plant is in not only in India but all over the world.

In India, it is always people who are related to women embroidery. It is a form of self-expression, and make designs that represent their culture of origin, their religion and their desires. cloth embroidered by women for their personal use, and persons associated with the profession of pastoral preparation of embroidered animal decorations, decorative covers for horns and forehead and Rabaris of Kutch in Gujarat is not one of the best embroidery. embroidered pieces are performed during festivals and marriages, which are the requirements for the work called "Dharaniya. One of the major styles of Saurashtra is Lord embroidery, fat plans of geometric woven silk. Mutwa women of the Banni area of Kutch a fascinating work well where she designed and embroidered with mirrors the size of pinheads have embroidered, used in Gracia Jats geometric design choices in clothing. On the other hand, is the best quilts with applique work in Kutch.

Garments trimmed with beads work is another area where the demand in the international market. Balls are used for crowns and other accessories to create belts and bags, and this model is now available to high fashion evening wear.

According to a study of women in India have recently been their traditional Sari dress like western shirts and short, as they feel more comfortable in skirts and trousers instead of saris and Salwar kameez. It was noticed that women spend 165 million dollars in the pants and skirts only at 1.74 billion dollars spent by men in the pants. With more women leave the work pants (combined) branded and skirts market has grown to a whopping 27 percent on sales. Women feel that Western clothing is more convenient, especially when working or using public transport. Many corporate offices are in favor of their Western employees to dress.

In India, in West-inspired increase due to the influence of television and film. It also sells clothes brand shopping malls are also mushrooms in India and is ideal for young people. Recently, is designer clothing is backed by retail chains like Shoppers Stop's, trousers, Westside, companies, etc., as Raymond and TCNs their shops in the exclusive designer wear, such as: and W. created

Market for the fashion industry in India

Recently, a report shows that the Indian fashion industry can rise from the net value of R 200 R from 1000 Crore Crore in the next five to ten years. At the moment, the designer wear market worldwide reach 35 billion a growth rate of 9 percent, the Indian fashion industry is only 0.1 percent of the net value of international industry.

Under this approach, the total apparel market in India is estimated at approximately R 20,000 Crore. Market size of branded clothing is almost a quarter of this or a R 5000 Crore. designer clothes, in turn, covers approximately 0.2 percent of the market for clothing.

Currently, the largest volume of sales in the designer wear segment is about RS25 Crore, with other names less known turnover of 15 Crore-RS10 benefits. In light of the prospects for the Indian fashion industry for growth, the figures are very encouraging.

Figures in the fashion industry

organized or designer clothing market is approximately R 250 Crore

designer clothes or estimates that less than 1 per cent of the clothing market

o The global market for designer clothing is 5 percent of the total apparel market

o The global market for designer wear industry is very dependent on small-scale sector

Designer clothes or customers, with an annual income of R 10 lakh-plus. There are 3 lakh such households in the 40-45 percent of the development

clothing design and is expected to grow to R 1000 Crore by 2015.

O More than 81 percent of the population under 45 is aware of fashion.

Many fashion designers and management experts predict an average increase of 10-12 percent of India's fashion industry in the coming years. While 15 percent growth, if the blockade of the logistics infrastructure and other problems are still coming.

India has more work to overcome

Despite the benefits available in India also has a few shortcomings. India is not a visible player in the global market with respect to trademarks, as a result of their inability to add value to products. This is demonstrated by the fact that nearly 50 percent of its exports of clothing and makeup, but the value is essential. Similarly, 75 percent of the domestic market is common and not-named and few Indian know to survive in foreign markets. It is clear that the Indian market is not a firm and therefore it is difficult for India to compete with global brands in India brand.

Another reason for the lack of growth of the fashion industry's limited experience and platform designers offer. Vanity is the reality that most young talent in the service of the biggest names to work on their studies so that the seal of his work with the stamp of the great designers.

Although individual file is not an alternative option for the younger talent, due to limited finances, the name of a novice designer brands at the forefront.

Another thing about the ramp, which designers offer is only suitable for use normally. You will see that there are differences between what is and what people use in the driveway of three pages. Some people think that fashion is present, but this trend has not changed much since it is old to return. We have short kurtas, long kurtas, flowing skirts, etc. again only with a variety of new designs.

Many managed and professional consultants believe that the Indian apparel industry will grow if the groups given proper attention. What we need is more support for their work because of the recognition. According to professional consultants and a group of people who choose their jobs as designers, not your name to appear, or have worked before, and therefore selection will be purely on the basis of quality. Moreover, judges of the school population rather than fashion designers.

It was noted that the media-hype about the big names and commercialism surrounding the business so that in the fashion industry in India. There is no clear idea of providing information about the appropriateness of the products. Actually it's just the names of celebrities talking. What they offer is not for everyday use. Focal point of the entire industry is commerce. The wire is only to sell and at what price and nothing about the designs or styles.

Efforts to develop global fashion brands

It takes the new design, a seamless supply chain, sales and distribution of control and the concentration of quality in the treatment of some image. While some have achieved something in the west covered Tommy Hilfiger, Gucci, Zara, Armani, Versace, Ralph Lauren, etc., India has not been able to find.

One of the reasons for India was not successful in its isolation of the fashion system. Any interested parties, including designers, exporters, retailers and textile players have to meet with government to ensure that the position of the Indian fashion is strong in the coming years.

There are several organizations and associations that can help build the brand practice. Many of these agencies have the resources and make good overall picture of the Indian fashion rather than independently trying certain brands or segments of the textile markets.

Attempts to create a strong global image creation

large textile players are looking more and more to the point of market development activities, while a partnership with small and medium enterprises (SMEs) clusters. This type of a network is a benefit that can focus on the implementation of decisions and information, as well as groups that can focus on product quality.

Attempts to value-creating networks

After the entry of large retail chains like Wal-Mart, separation, etc. In India, small-scale producers in India will be very difficult for the international buyers to meet if they continue to promote their products individually. It is therefore important to determine the value of networks between companies large textile and clothing manufacturers in India and is small, so the marketing muscle of the key players can be used to get large orders to determine when players bigger and then show Orders for small to medium based on their history of quality and service. To carry out this will be essential for proper organization of information for groups of SMEs in an ideal way for the supplier selection decision in accordance with the information in the long term only a small player on effective medium for survival and develop.

Attempts to focus on designers and models

Designers have key role to play in the future scenario of Indian fashion. It is for this reason, an efficient procedure for the preparation of these designers. This can be done by the sponsoring international exchange programs with schools, increased participation in the fashion capitals of the world, motivated, and offers designers new business incubation and rewarding efforts through appropriate design awards.

Even in India, known designers are not able to take advantage of the financial resources and well-organized, as a vital part of their assets and design talent is not careful about money and it is therefore difficult to judge the value. This is seriously inhibited their development and their ability to increase sales presence throughout the country and abroad. Likewise, no systematic approach exists in the world's fashion capitals like Paris, Milan and New York. Because of this, must rely on their designers and the relations to organize fashion shows and making alliances with the minority. French Government and the British government to help their designers considerably in these regions, as we understand that creating value through design is the only way to proceed in the context of the fashion industry's competitive world. Indian government agencies, this aspect of textiles, clothing and fashion industry honest to accept, if you need to see India in the global fashion map.

Working in partnership: the efforts of the designers for your business

Designers and many organizations worldwide through various models work and relationships. Indian fashion industry has many points of view, but only one of these models, in which a designer creates a retail company with its brand through organized retail chains. There are many other models based on the brand ownership and distribution of operational activities.

Globally, several models of collaboration between designers and companies are available. For example, Ralph Lauren has done a deal with Jones Apparel for manufacturing and retail brand Polo. Likewise, Armani had a meeting with the Zegna for production, or even compete with them in the market. There are many cases of this designer who co-owned by the designers and companies, Gucci, Alexander McQueen and Stella McCartney, Gucci and some of them.

In the end, many companies have taken design companies where designers play an important role in the design elements of the company, but the brand and the organization is wholly owned by the company.

Actual possession of being Calvin Klein Van Heusen search and existing properties to Hugo Boss and Valentino from Marzotto are a few examples of this segment. These examples show clearly that not only the designers of a relationship as important for developing it, but also attractive for these companies increase their profitability and growth. Like India, it is a long way to go in developing the brand values of businesses and designers.

Development groups

Create common infrastructure for the design and operation as sampling, treatment course, product testing, etc. may contribute to increasing the capacity of groups and that investments can be made visible by the group itself rather than a gambler.

database of good governance can help to reduce search costs, by means of data mining in the number of players can do to make it easier for the procurement process for the buyer. cooperative marketing programs for various groups of players can also rely on increases in the value of the mixing of their strengths in the group.

Battle of the conglomerate based in the fashion industry is characterized by the Italian industry. National Chamber of Italian clothes, for example, support the development of fashion in Milan groups of Florence, in a well-organized. Indian industry can learn a lot from Italy because India has a similar group based distributed manufacturing base, but is able to adapt to the design and building e-brand.

If the above activities are regarded as successful, India can be an extraordinary development in the fashion industry, which is a negligible size increased to 8000 Crore rupees over the next decade.

Closing

In the 50s, 60s and 70s, the Indian fashion scenario was colorful and beautiful, late 20th century was very thin and early 21st century has affected and continues to experience growth with more color spectrum. Even though this industry is growing at a very good addition to achieving a market share globally trivial, yet serious efforts should be among the international fashion market in several respects.

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